3 Ways To Analyze Your Mobile App’s Usage

3 Ways To Analyze Your Mobile App’s Usage

In today’s world, we are experiencing new business entrepreneurs who are running mobile apps as a business by developing some useful and unique smartphone apps. The work doesn’t end here, the real work is to manage the app as per user needs and giving him/her time to time updates. But the real question is how do you find out what problems the users are facing and more importantly how can you solve them through the app? Well, I have the answer that might help you in analyzing your mobile app usage: 

Know Mobile App Performance

It is easy to find a bug in the development phase, but it may have a negative impact on the user who finds a bug after installing it for the first time. In such conditions, some in-app analytics solutions can help the app owners and mobile app development companies. Before launching your app to the market you need to keep in mind some of the things which I am sharing down below:

• App Start-Up

How much time your app takes to start up? It is the first performance parameter evaluated by the user. As a thumb rule, after the first tap on app icon the first screen should be shown in 1-2 seconds.

• App crashes

It is normal if an app is getting crashed because an app usually crashes on 1-2% crash rate. To calculate the app crash rate you need to find average app crashes per app load/launch of the app.

• App load per period

It is related to a number of transactions or calls over a definite period so an app can bear load changes without slowing down.

• End-to-End App Latency

It is used to measure end-to-end response time to applications, which are powering API. 

• Network Errors

It is HTTP error or service provider errors occurring when the app is interfacing to the network service.

In-App Feedback

You have seen that some users have shared their reviews in the marketplace. But do you really think that app store rating can do the trick when it comes to insightful techniques? Not really. Because we are not sure that the person who is giving the feedback is using the app in reality or not. For this reason, only there is a need for In-app feedback. We will get only the honest review of those users who are using the app.

Tools To Measure Mobile App Performance

• Robotium(Android)

It is just like Selenium for Mobile Apps. The tester can record and play frequent steps that are required to perform testing.

• Monkey Runner(Android)

Monkey Runner can run tests on the real devices which are connected to a PC or emulators. It has an API, which allows controlling a smartphone, a tablet or an emulator from outside of Android code.

• Automator (Mac)

Automator is an application developed by Apple for Mac OS devices. It implements drag and drop creation of workflows for automating repetitive tasks into batches for quicker alteration. 

Final thoughts

When it comes to analyzing a KPI as nuanced and qualitative as usability, freelancers and product managers of a mobile app development company need to go beyond the surface level, so that they don’t miss any bug in a smartphone app and can give a seamless experience to there users.