What Separates Successful Apps From Average Apps?

What Separates Successful Apps From Average Apps?

As the smartphone market is growing day by day, a large number of businessmen are coming up with unique apps to rule the market. But are they able to do that? Are their apps successful or do they have an average app that’s placed somewhere on the marketplace? 

Well, first they need to understand the difference between a successful and an average app. So here are the points to build a successful app.

UI

UI really is the backbone of any mobile application. When the user installs the app for the first time, he/she starts to make some impressions about it form the onboarding page. The user interface needs to be as attentive as it can be. 

Play To The Strengths Of Mobile

A presentation by Nick Watt suggests that a good app “plays to the strengths of mobile”. In his eyes, this consists of five things: Spontaneous, Communications, Geo-sensitive, Short periods of use and Focused activity.

Shazam is a music discovery application that utilizes a smartphone's microphone to listen to the ambient music and correctly identify it.

When Shazam is launched it immediately displays a giant Shazam logo and asks the user to tap the screen to begin. When a song is playing somewhere, a person has no idea at what point it might stop playing, so time really is of the essence in that situation. That’s where Shazam comes to the rescue. Shazam wastes no time, elements are minimal and the main feature of the app is displayed front and center, conveying a very simple but effective call to action.

Adapt To A User Needs

Creating a successful app is one thing but to maintain that success is a real challenge for the mobile app development company. You need to release updates from time to time to keep the app in a nice and refined form. Failing that the user can uninstall your app and switch to a competitor’s app.

Avoid Jargons

Convey your thoughts in a clear and uncomplicated manner to your target audience. Clear communication is vital for the success of a mobile app. Only use what you know about your target audience to determine whether certain words or phrases are appropriate or not.

Make The Navigation Simple

App navigation should simple and straightforward so that users of all age groups could understand its flow easily. That allows users to get through the primary app functions in a really swift manner. Unfussy navigation will bring you new users when the word about app’s utility reaches them.

Make Your App Appear Fast And Responsive

Loading time is the most important part for the UX. As technology progresses, we get more impatient, and today 48% of users expect a page to load in 2 seconds or less. If the app takes more time the user might get frustrated and leave the app or uninstall it soon after. 

Optimize Push Notifications

Annoying notifications is the most common reason to uninstall an app. Don’t send push notifications just because you have the access to send it. Each notification must have some values and should be well timed.

Conclusion

To make an app successful you need to understand what your user needs, the only way to interact with the user is to take regular feedback from them about the app. If one user gets satisfied you may not have to spend heavily on the marketing as he/she will suggest his/her siblings to download the app and obviously the same cycle repeat with every user.