3 Ways To Validate A Mobile App Idea

3 Ways To Validate A Mobile App Idea 

The rapid advance of mobile apps is showing no sign of stopping. From a luxury for few elites in the beginning and to a necessity for many now, mobile devices are the chief driver of this technological revolution. As business learn more about the addictive behavior of smartphone users, who on average spend 90 minutes daily staring down the screen, there’s enough reason to build more apps, create engaging content and bring that to the target audience’s attention to increase sales. That seems to be the trend across all industries where mobile apps have made their mark. 

But simply making mobile apps and hoping they’ll drive sales on their own is a bit of a pipe dream. Success calls for flawless mobile app development backed by thoroughgoing research. In other words, idea validation to find out if your app concept is viable and potentially game-changing. So what does idea-validation involve and how to do it the right way? You’ll find all the answers through the course of this blog. 

1. Perform a market research

Entrepreneurs are always excited about their ideas but it’s always worth getting a reality check. This is just as much true in the case of mobile app development. You can kick off idea validation by doing market research. Try to understand the risks and opportunities in the market you’re trying to penetrate. Very quickly you’ll come to learn about the solutions that already exist in that market. Find out how similar or different those solutions are to your app idea. If the competition is stiff, it gives you an opportunity to build something new and edgy and gain an advantage in the market. If nothing like your solution exists in the market so far, you can act as a trailer-blazer and gain the first mover advantage. 

2. Build an MVP 

If you’re not sure if your app solution will be received well in the market, then MVP is the way to go. An MVP is a Minimum Viable Product with only the most basic features and functionaries. It doesn’t cost a lot of money and can be put together in very little time compared to a fully fledged product. An MVP allows you to gain valuable feedback from your target audience, industry experts as well as early adopters. With any product/service knowing the end user’s demands is crucial after all they are the people who will make or break the reputation of your solution. An MVP bridges that gap between a product-maker and product user’s mentality and if you have the slightest doubt in your product’s utility, don’t hesitate to opt for an MVP. 

3. Analyze the App Store Charts 

Finally, the App Store Charts are your fount of information for anything you may want to know about the app trends. This is where you’ll find the big players, with 4.5 or higher ratings at the top of the listings and the voice of the app community. Take the time to find out the way the top apps are made, their design, app flow, functionalities and the key features. While you’re at it, make a list of keywords that people commonly use to search for such apps. Find out how your app idea stacks up against the existing apps. App reviews can offer a great insight into what’s popular, sought after and what’s disliked the most in apps by the users. Make sure you work on these points in your app idea.

Final Thoughts 

Idea Validation is a very important step in the process of mobile app development. It’s no wonder that Improper research and homework proves to be the demise of many mobile apps. By following the points mentioned in this blog, you’ll surely increase your chances of attaining maximum app-success. That said, the insight and careful planning of an expert mobile application development company should never be underestimated. Reach out for experts help when things aren’t making any sense to you.

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How To Effectively Increase In-App Purchase

How To Effectively Increase In-App Purchase

If you’re reading this blog, very likely you already own a mobile app. If you’re a newcomer, then no doubt, you’d be quite focused on acquiring a strong user-base for now. But somewhere down the line, you will have to consider possible avenues for app-monetization because let’s face it, no one likes to be the owner of an app that doesn’t make a mint. 

It all starts with offering value. People don’t always know what they want to purchase before opening an app. Many times, it’s simply an exploration process. What they end up buying or not buying depends on their overall user experience with the app. But the longer you’re able to keep a user engaged the more chances of getting some favorable response from them. Read on to learn some powerful tricks to boost your in-app purchase. 

1. Get users glued to the app 

For how long a user stays on your app has a huge bearing on the overall app conversion. What your app is about and what all it has to offer should be evident from the main screen. There should be little or no guess work and the whole user-experience should be pleasing and satisfactory in every sense. While some of user-engagement has to do with the nature of your service or the problem you’re trying to solve, there a variety of ways in which that experience can be elevated for eg. through the use of creative call to actions, smooth navigation and compelling designs. 

2. Employ the Old Predictably Irrational’ Pricing Strategy 

You must have come across ads where a service-providers offers a few subscription plans to choose from

Bronze Plan - $60

Platinum - $70(Bronze + Additional Privileges)

Gold - $75(Platinum+Premium Benefits)

Now someone who sees his/her needs fulfilled in the Bronze plan won’t ponder too long and opt into that plan. But for someone who’s looking at the advantages of the Platinum plan, things get a little interesting. Right after the Platinum, there’s the gold plan at a relatively similar price but supposedly maximum benefits. Maximum number of people would no doubt go for the gold plan given and that’s a clever marketing trick many news publications have been employing for a very long time. See if you can come up with a similar business model in your mobile app. 

3. Keep Freemium To Drive Premium Sales 

Offering users a taste of what your full-suit of services are about is a great way to increase conversions. A great example is the Meditation app. It offers the users a free 7 days Meditation guide. Each lesson teaches a different aspect of meditation every day in a very intuitive way. By the end of the 7th day, the voice-instructor describes more ways of meditation and how users can further enhance their concentration lever, get better sleep and attain mental peace through them. The fact that the Freemium model offers as good an experience as a user might expect from the Premium becomes a strong selling point. The user can trust the app, its owner, and consider purchasing the Premium model.

Conclusion 

App monetization planning should begin as early as possible. However, some people go overboard and set big plans of monetization right from the idea-conceptualization stage. That is a mistake as you don’t yet know what your target audience is like, their shopping behavior, taste, and preferences. An app’s Freemium model allows you to understand that. An expert mobile application development company can help you devise a powerful in-app purchase model that will drastically improve your overall sales.

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Top 5 Reasons Behind Low Mobile App Retention Rate

Top 5 Reasons Behind Low Mobile App Retention Rate

A report by Statista shows that only “38% of users returned to an application 11 times and more.” The rest 62% switch to other apps or abandon the reason behind using the app, rendering the app useless, leading to its removal from the smartphone.

Knowing why mobile apps have such small retention rate is crucial, as this information will help you know how to fix this issue.

So, let’s take a look at reasons why a mobile app doesn’t stick with the audience for long…

Lengthy or Complex Signup

Signing up on a downloaded app, also called onboarding, should be easy and quick. The faster your app users are able to create an account on your app, the better. Long onboarding process drives app users away from the apps.

This is because they develop a notion that an app with difficult onboarding will also be difficult to use.

Fix: Create a short and crisp login page. If you are going to include social media login, make sure the integration works well.

Haphazard or Slow Navigation

Bad navigation design and apps that scroll like a snail are doomed to get uninstalled. As a matter of fact, this bad app design and development practice should be stopped right now.

Bad navigation hurts the most in the case of customer’s buying journey or coupon redemption. If you have launched a gaming app, the longer it takes to play the game, the harder your app’s retention rate will fall.

Fix: Focus on creating a short and easy user journey. Going from point A to point B should feel like a breeze and well-laid design.

Information Overload

Some app owners don’t know when to stop when it comes to providing useful information to the users. Endlessly long drop down menus, overlapping content categories can overwhelm an app user quite easily. And this is exactly what happens when an app user downloads an information nerdy app. Almost every mobile app development company hence likes to keep a minimalistic approach, unless told to do otherwise.

Fix: There’s only one way out; go easy on information and categories. Personalization is good, but remember that excess of everything is bad.

Bad Development

App developers may need to take this with a pinch of salt, but this happens more often than they want to accept. Bad apps that tend to crash every now and then. Only 16% of users would like to give them a second try. The rest move on to a competitor.

Fix: Ensure a robust app structure by testing it again and again. Regular updates also help in keeping the app sturdy.

No Guest Login

App owners who are hellbent on acquiring customer database make it hard for app users to try the app. Not everybody likes logging into an app without seeing the value it offers. Just the way businesses are worried about improving ROI, users want to see what can the app do for them.

Fix: If you are planning to launch an app that needs a login and in-app purchases, taking the premium approach will be a good idea.

Conclusion

It’s not hard to make your app users want to keep coming back. The key lies in keeping the app light and fast. The points we mentioned above will definitely help you create an app that sticks. Good luck.

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Going Agile In Mobile App Development

Going Agile In Mobile App Development

There are trending mobile apps and there are mobile app trends. Knowing the difference between the two makes all the difference. While the former is all about what kind of apps are popular, it’s the latter that helps businesses stay in business.

While trends keep evolving, changing and making a comeback, there’s one thing that every mobile app owner and mobile app development company must keep in mind. And that’s how a mobile app is developed, in other words, the mobile app development lifecycle.

If we were to define mobile app development lifecycle in a nutshell, it’s a stepwise segregation of the complete development process to ensure optimum results are achieved. A mobile app development lifecycle can be executed by following various methodologies such as:

• Waterfall
• Spiral
• Iterative
• Lean
• Agile

Of all the work models mentioned above, almost every mobile app development company prefers to use the Agile methodology.

What Does Going Agile Mean?

It’s a development model that dwells on continuous development and testing of the system, here, a mobile application. The complete development process is segregated into small blocks, called sprints. Agile methodology is all about incremental and iterative approach to create a mobile app.

Advantages of Agile Methodology

Better project control is the greatest advantage of Agile methodology. The control is achieved via complete transparency and thorough discussions on all sprints.

Other advantages include, but not limited to:

• Dividing process flow into small sprints makes room for prompt problem solving through efficient foresight.
• Better understanding of client requirement.
• Quicker implementation of client ideas.
• Better bug addressal through automated testing.
• Better and more thorough documentation of the development process.
• Better product quality.
• Organizations with budget constraints can commence development with minimum upfront expenses.
• Low cost of implementing changes through systematically segregated sprints.
• You will have a working product right from the first sprint. 
• Quick testing and bug elimination.
• Gives the mobile app owner a “first mover advantage”.
• Early revenue generation.
• Better client engagement and involvement in every phase and stage.
• Better customer satisfaction.

Disadvantages of Agile Methodology

Sadly, Agile methodology is not perfect. Despite all its advantages, there are some scenarios where Agile methodology is not the right fit:

• If client is not clear about app’s goal, objective and requirements. In this case, proceeding from ideation and analysis stage is next to impossible. Agile methodology won’t be useful here.
• When design and documentation is not up to the mark. Such a situation will lead to confusion, rendering developers unable to figure out the next plan of action.
• Agile methodology is not meant for inexperienced developers. These are the deep and gushing waters that only a seasoned developer can tread and tame.

Who Should Go For Agile Methodology

Companies and app owners who have a clear idea of what their mobile app requirements can benefit a lot from agile methodology. As a matter of fact, every mobile app development company loves clients who are crystal clear with their requirements. This gives them the power to proceed in the right direction without wasting any time.

Conclusion

Agile methodology facilitates quick implementation and faster app launch. We are sure the points mentioned above will help you make a more informed decision. Talk to a mobile app development company today to know what works best for you.

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Mobile App Designing Tips To Increase Customer Retention

Mobile App Designing Tips To Increase Customer Retention

The flowering of the Smartphone age has seen us using mobile apps for work ranging from the simplest to the most complex. An average user spends 5-6 hours on their smartphone daily. While it’s true that half of that time is spent on Social Networking apps viz. Facebook, Instagram, Snapchat, Twitter etc. Service apps also get a fair amount of usage to help accomplish day-to-day tasks. For businesses, this means a brilliant opportunity to stay connected with their customer 24/7. 

In the beginning, all mobile app are mere ideas in someone’s mind. Then the process of transmuting those ideas into mobile apps begins. Once an app is built, its success, in the short term, is determined first by its utility and secondly by its user-experience. Mostly, the high-end apps carry both of these traits. However, in the long run, it’s the user experience of an app that carries more weight and determines its ultimate success.

You can’t build an app and expect it to work wonders right off the bat. If the app’s user-experience is disappointing, it’ll be uninstalled by the users in a really quick time. So, how can one design app in such a way so as to increase customer retention rate? Read this blog to find out the answers:

Behavioural Driven 

When it comes to designing an app’s UI, simple works the best. You don’t want users to do the guesswork; navigation and all the actions should be user-centric and behavioral driven. Attempting anything new and unconventional in design is going to confuse and then frustrate the user. Look to improve and not change the universally acceptable visual metaphors and interface. 

User-Centric Design

Before even getting down to the designing, you have to know who you’re creating the app for. Conduct proper user research through surveys or personal interviews to create buyer personas. After that, you can set specific goals and design the app’s user-flow to best suit their needs. 

Easier Onboarding

Onboarding is an effective way to help users get acquainted with the app. Try to keep the whole experience quick and hassle-free. Bad Onboarding is the number one reason for quick app abandonment. Nobody likes to create accounts in every new app and that’s why Social Media signup has become the most preferable mode of Onboarding. If your app lacks the Sign In using Facebook or Google functionality, it may be turning away users who like to start using the app in a hurry. 

Conclusion 

All your design thinking should be dictated by proper research and an understanding of the tastes and preferences of the target audience. Doing so will enable you to create a truly enriching UI/UX design for your app. At last, it’s always best to seek the guidance of an expert mobile app development company with proven industry experience to help you plant your best foot forward.

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Why You Should Be Part Of The Mobile App Revolution?

Why You Should Be Part Of The Mobile App Revolution? 

Think of what the world was like only a couple of decades ago, and then compare it with how things have changed today. Technology, in particular, mobile technology has absolutely changed the way we approach most things in life. From workout, buying/selling, reading, bills payment, and many other common chores can be performed using the mobile apps. For businesses, apps present an even better opportunity to stay in touch with their customers and also get the most out of their workforce. Mobility, in short, has changed how businesses operate. So if you’re an entrepreneur without a mobile app, then you’re doing a great disservice to your business. Read on to learn why it makes sense to jump on the mobile app bandwagon: 

Front-End Simplicity 

A mobile app is very much a doorway into business. It offers an easy access to customers to stay connected with you at all times and from anywhere in the world. Customers are always looking for more information to make a buying decision. An app’s front-end is a perfect place to advertise your business. All in all mobile apps bring a breath of freshness to business services, and that’s something no entrepreneur wants to miss out on. 

User-Engagement 

Keeping users hooked to a business is no easy cookie. There should always be some lure for the customer to keep coming back to your business. Mobile apps prove to be a potent enough lure. The additive attribute of smartphone apps is well and truly documented. Apps have become very much a part of people’s lives and that’s an area where businesses can capitalize on massively. By building a mobile app, you can cultivate user-engagement at an all new level. Look to offer personalized information and messages that will increase your conversion rate. 

Penetrate An Identified Market Base 

Your business can get too far ahead without having a sizeable market base. There are many ways to go about establishing a market base, but the more modern one is through mobile apps. That’s right, apps on the AppStore and PlayStore are accessible to a global audience. By building a mobile app and performing App Store Optimization, you’ll be in a good stead to reach the maximum number of target audience. As highlighted earlier, apps can be accessed from anywhere and at any time. All one needs is a smartphone and an active internet connection.

Conclusion 

In the end we can safely assert that mobile apps are integral to the success of modern businesses and enterprises. Ease of use, effective communication, and simplification of complex business operation are some of the key benefits of mobile apps. So as an entrepreneur you have to factor in all these benefits and look to make the most out of mobile apps. Having said all that, it must be stated that not all mobile apps succeed in making that impact to propel business growth. Countless apps have to face the misfortune of rejected by users for their poorly executed features. Therefore, it’s recommended to seek the advise of an expert mobile app development company to build your mobile app. They’ll perform through SWOT analysis of your business and then come up with the ideal approach to build a mobile app.

In the end, we can safely assert that mobile apps are integral to the success of modern businesses and enterprises. Ease of use, effective communication, and simplification of complex business operation are some of the key benefits of mobile apps. It would be

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Why Small Businesses Need A Mobile App?

Why Small Businesses Need A Mobile App?

In this growing smartphone world if you have a business and don’t have a mobile app, then you’re doing your business a disservice. You may think that you have a responsive website and a strong social media presence and that is enough to engage traffic from smartphone users. But that’s not right in this case. To grow your business consistently you must have a mobile app. 

So, a business owner may think that developing an app will be time-consuming and quite expensive an this is the only reason for not having a mobile app. But what a business owner doesn’t know is that having a mobile app will help drive customers, boost sales and improve their reputation in the market. 

According to a survey, about 42% of small business already own a mobile app, whereas, nearly 30% are planning to invest in building one.

So here are some of the reasons why small businesses should invest in a mobile app. 

Allows Customers To Give Feedback

Through a mobile app, you can better interact with your users as they can share their valuable feedback with you, which will play a major in helping you offer your services in a better way to them. For a business to run smoothly, the customer needs to be given a chance to say what he/she wants.

It Helps You To Sell Faster

Suppose you want to sell a product for a limited period of time then you can simply notify your customers or can send some promotional coupon via your app. Such promotions can increase sales and also can attract new customers.

Simplifies The Entire Payment Process

Small businesses often struggle to keep tabs on their payment process given the vast number of transactions taking place on day to day basis. In 2018 there is hardly any customer who will pay through cash, so a business needs to ensure all the payment methods are available to the customer. 

Having a payment gateway in your mobile app is a relief for you as users can pay you online. So, you don’t need to maintain a separate registry or book for recording the transactions as everything will be available in the mobile app.

Mobile Apps Are Great Marketing Assets

Ever since the concept of digital marketing has evolved in the field of business promotion, we saw how big a role website played. But now that place is taken over by mobile apps. The modern apps offer an array of marketing tools for businesses to promote their products/services. 

Now, this has joined hands with beacons and geolocation technology. Through this feature now business owners can track their customers in real time and can communicate with them. So, this will help to decrease marketing cost. The business can focus on their customers instead of marketing expenses.

Wrap Up

In the end, what I’d like to conclude by saying that businesses with mobile apps make a better impression than those don’t have one. A big entrepreneur or a small business owner can look forward to investing in a mobile app for their business. You can fix a budget for the app and find the right mobile app development company that caters services at reasonable price. 

Also what you can do is consult an expert who has the knowledge of the business side as well as the technical side of app development.

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How is Mobile App Development Cost Calculated?

How is Mobile App Development Cost Calculated?

How much does a mobile app cost is perhaps the most popular question everyone is preoccupied with in the tech world. As you are reading this maybe you are a businessman or an entrepreneur and thinking of developing a mobile app for your business. Well, that’s a good decision you have taken. As per research by Stone Temple, the percentage of visits from mobile devices grew from 57% to 63% in 2017.

After going through all of this, the big question remains what is the actual cost of developing an app? You won't get a direct answer until and unless you are having all the details of your app with you. To get a budget from a developer or a mobile app development company there are a lot of things you need to understand. We are going to discuss some of those details through the course of this blog. 

App Development Cost Based on Platforms

The cost may vary according to the country and platform where the app is being developed.

The cost is further dictated by the functionality and feature set of an app. For eg. an app with no back-end database or API functionality would cost much less than ones without them. 

• The average cost of developing an iOS app average cost is – about $28k
• The average cost of developing an Android app average cost is – about $23k
• For developing a Windows Phone app average cost is – about $18k
• For developing in react native average cost is – about $5k – $25k

It also varies from company to company around the globe

• Apps Developed by Large App Development Companies – $450,000 to $1,500,000
• Apps Developed by Mid Cap App Development Companies – $150,000 to $450,000
• Apps Developed by Small Cap App Development Companies – $27,000 to $150,000
• Apps Developed by Freelancers– $2000 to $25,000

Breakdown of Cost Through App Development Stages 

If you want to hire some freelancer to build your mobile app then you need to understand the given things down below:

App Complexity

The main cost of app development depends upon the platform you are choosing to build it. Because every platform has a specialized developer and they all have a different hourly rate as per country. So first you’re going to figure out it on which platform you need to build your mobile app.

Features

This will decide the cost of your app after choosing a platform. How much functionality do you need in your app? If you only want a handful of basic features, your costs will remain relatively low but if you want advanced features, you need to accommodate your budget according to that.

Before consulting someone you need to make a list of all the features you need in your app.

Design Stage

App designing is another key phase of mobile app development. So that the developer has a better understanding of the app he/she is working on. As per the survey of 2017 by Hackernoon, the cost of hiring UI/UX designer across the globe is.

• $10–20/hour — India, Pakistan, Bangladesh
• $25–45/hour — Eastern Europe
• $40–60/hour — Western Europe
• $65–130/hour and up — United Kingdom
• $150–200/hour and up — United States 

Developing Stage

Developer comes in the role once he/she has got the designs given by the UI/UX designer. As the UI/UX designer, the developer's and a mobile app development companies cost varies from country to country. Here is the cost of mobile app development across the globe

Freelancer: $200 – $1000 ($20-$100/hour)

Expert Consultant: $500 – $2000 ($50-$200/hour)

Company: $700 – $2500 ($70-$250/hour)

Testing/QA 

App testing is essential throughout the development process, you can not launch an app without a tester because first, you need to check all the bugs, eliminate them and only then you can launch it. Otherwise, you may get a bad rating from the users. The hourly rate of tester also varies from country to country.

App Maintenance 

Even after developing your app in the marketplace your work is not over. You need to make a contract with a developer or a mobile app development company for some amount of time to fix the issues that the app may face in future. The industry average accepted cost to maintain an app is roughly 15-20% of its original development cost.

Final Thoughts:

According to me, you need to contact a mobile app development company as it can be hectic for you to find all the developers for different stages separately. Having said that freelance developers will cost much cheaper than that of a mobile app development company.

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What Separates Successful Apps From Average Apps?

What Separates Successful Apps From Average Apps?

As the smartphone market is growing day by day, a large number of businessmen are coming up with unique apps to rule the market. But are they able to do that? Are their apps successful or do they have an average app that’s placed somewhere on the marketplace? 

Well, first they need to understand the difference between a successful and an average app. So here are the points to build a successful app.

UI

UI really is the backbone of any mobile application. When the user installs the app for the first time, he/she starts to make some impressions about it form the onboarding page. The user interface needs to be as attentive as it can be. 

Play To The Strengths Of Mobile

A presentation by Nick Watt suggests that a good app “plays to the strengths of mobile”. In his eyes, this consists of five things: Spontaneous, Communications, Geo-sensitive, Short periods of use and Focused activity.

Shazam is a music discovery application that utilizes a smartphone's microphone to listen to the ambient music and correctly identify it.

When Shazam is launched it immediately displays a giant Shazam logo and asks the user to tap the screen to begin. When a song is playing somewhere, a person has no idea at what point it might stop playing, so time really is of the essence in that situation. That’s where Shazam comes to the rescue. Shazam wastes no time, elements are minimal and the main feature of the app is displayed front and center, conveying a very simple but effective call to action.

Adapt To A User Needs

Creating a successful app is one thing but to maintain that success is a real challenge for the mobile app development company. You need to release updates from time to time to keep the app in a nice and refined form. Failing that the user can uninstall your app and switch to a competitor’s app.

Avoid Jargons

Convey your thoughts in a clear and uncomplicated manner to your target audience. Clear communication is vital for the success of a mobile app. Only use what you know about your target audience to determine whether certain words or phrases are appropriate or not.

Make The Navigation Simple

App navigation should simple and straightforward so that users of all age groups could understand its flow easily. That allows users to get through the primary app functions in a really swift manner. Unfussy navigation will bring you new users when the word about app’s utility reaches them.

Make Your App Appear Fast And Responsive

Loading time is the most important part for the UX. As technology progresses, we get more impatient, and today 48% of users expect a page to load in 2 seconds or less. If the app takes more time the user might get frustrated and leave the app or uninstall it soon after. 

Optimize Push Notifications

Annoying notifications is the most common reason to uninstall an app. Don’t send push notifications just because you have the access to send it. Each notification must have some values and should be well timed.

Conclusion

To make an app successful you need to understand what your user needs, the only way to interact with the user is to take regular feedback from them about the app. If one user gets satisfied you may not have to spend heavily on the marketing as he/she will suggest his/her siblings to download the app and obviously the same cycle repeat with every user. 

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Various Phases In A Mobile App Development Process

Various Phases In A Mobile App Development Process

It’s easy to judge a mobile app by the looks and its features. But have you ever thought about how mobile apps are made? Making a mobile app isn’t a rocket science but making a successful mobile app is no easy trick as it is a process involving quite an extensive pre-planning. If you find yourself with a lot of question and not a lot of answers with regards to your new app idea then this blog is for you. Here you’ll learn about the key phases of a mobile app development process. So, without further ado, let’s dive into the guide. 

Research

As we all know that it all starts with a unique idea. During this, you need to do the research and a little bit of brainstorming. After doing this you need to ask questions of yourself like for, who is the target audience of this app? What platform will you choose? Are you gonna make money from this? Having all the answers to will help you move on to the next phase.

Mental Prototyping

Once you have done the research, the next step is to do the mental prototyping of the app and you need to draw your app idea into sketches or jot it down somewhere.

Also, you can take the feedback of relevant people to get a perspective of what they think about your idea.

Assessment Of Technical Feasibility 

Now that you have clearly defined your app idea, you can think about the app development itself. But the most important question is on which platform you need to build it first? You need to choose the platform wisely as that will decide what kind of audience you are going to get.

Building A Prototype

One can not define the touch experience until he/she could actually touch and feel the app. In order to make that happen, you need to make a prototype of that app so that, you can actually see how things are working. 

Design And Development Of The App

Before moving to the coding part you need to first design your app. For that, you need to consult a UI/UX designer or simply a mobile app development company. A UI/UX designer can create the look and feel of your app and the coder will make the same design as the UI/UX designer will provide him.

Testing

This step is to check whether your app is ready to go out to the market or not. For testing, you need to get some target users to help you to test the App.

UAT Testing: 

For user experience testing you need to put your App in the hands of some users that you are targeting.

Beta Testing: 

Make your App is available for the beta testing by adding it on the marketplace as a beta version. The feedback from the beta users will help you determine if your App’s functions are working well in the real world environment.

Launch

After the successful testing its time to submit the app to the app stores for approval. However, this is not the end. You need to provide time to time updates to the users of your app so that they won’t face any problem and stay satisfied with the app.

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3 Ways To Analyze Your Mobile App’s Usage

3 Ways To Analyze Your Mobile App’s Usage

In today’s world, we are experiencing new business entrepreneurs who are running mobile apps as a business by developing some useful and unique smartphone apps. The work doesn’t end here, the real work is to manage the app as per user needs and giving him/her time to time updates. But the real question is how do you find out what problems the users are facing and more importantly how can you solve them through the app? Well, I have the answer that might help you in analyzing your mobile app usage: 

Know Mobile App Performance

It is easy to find a bug in the development phase, but it may have a negative impact on the user who finds a bug after installing it for the first time. In such conditions, some in-app analytics solutions can help the app owners and mobile app development companies. Before launching your app to the market you need to keep in mind some of the things which I am sharing down below:

• App Start-Up

How much time your app takes to start up? It is the first performance parameter evaluated by the user. As a thumb rule, after the first tap on app icon the first screen should be shown in 1-2 seconds.

• App crashes

It is normal if an app is getting crashed because an app usually crashes on 1-2% crash rate. To calculate the app crash rate you need to find average app crashes per app load/launch of the app.

• App load per period

It is related to a number of transactions or calls over a definite period so an app can bear load changes without slowing down.

• End-to-End App Latency

It is used to measure end-to-end response time to applications, which are powering API. 

• Network Errors

It is HTTP error or service provider errors occurring when the app is interfacing to the network service.

In-App Feedback

You have seen that some users have shared their reviews in the marketplace. But do you really think that app store rating can do the trick when it comes to insightful techniques? Not really. Because we are not sure that the person who is giving the feedback is using the app in reality or not. For this reason, only there is a need for In-app feedback. We will get only the honest review of those users who are using the app.

Tools To Measure Mobile App Performance

• Robotium(Android)

It is just like Selenium for Mobile Apps. The tester can record and play frequent steps that are required to perform testing.

• Monkey Runner(Android)

Monkey Runner can run tests on the real devices which are connected to a PC or emulators. It has an API, which allows controlling a smartphone, a tablet or an emulator from outside of Android code.

• Automator (Mac)

Automator is an application developed by Apple for Mac OS devices. It implements drag and drop creation of workflows for automating repetitive tasks into batches for quicker alteration. 

Final thoughts

When it comes to analyzing a KPI as nuanced and qualitative as usability, freelancers and product managers of a mobile app development company need to go beyond the surface level, so that they don’t miss any bug in a smartphone app and can give a seamless experience to there users.

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3 Ways to Kickstart Your Mobile App Development Business With Low Investment

3 Ways to Kickstart Your Mobile App Development Business With Low Investment 

The mobile app development industry is growing at a rate of 43% per year and shows no signs of slowing down. This represents a huge opportunity for business persons bigger than it's ever been before. Whether you know how to code or not you can definitely try your luck in an industry that’s said to involve a mammoth 16 billion dollars on the mobile app development services. What’s interesting is that this gig may not involve all your time. You could try app development for part-time or full-time, and go on to build an awesome portfolio.

Sign up as a developer:

This is the first step towards the mobile app development business. As there are two major platforms through which the user can download the app i.e Google Play store and iOS AppStore. Upon app submission to the App store, you’ll be entitled to approximately 70% of the selling price, while the rest will be kept by the Store as the operating fee. In order to get into the game, you need to enroll in the Apple iOS developer program which will charge 99$ per annum and for Android, you need to sign up for there Developer Console, which will cost $25 as a one time fee.

Build your app:

If your coding skills are not good and you want to develop an app that will feature on the app store, then here are some tools I am sharing with you to build an app:

Appry.io: Appery.io is a cloud-based application development platform that provides integrated visual design, development, deployment, and integration services at one place. It’s one of a kind platform that provides both the front-end tools and also back-end services. 

Good barber: Good barber’s basic plan starts at $15/month. It has some great looking, original templates, but the fact they are highly customizable, with tons of fonts and feature layouts in it means you can truly create an app to call your own. 

Appy pie: Appy pie gives you an option to add 56 types of features or pages to your app. These are listed in categories such as Social, eCommerce, Contact, and information. Most of them are straightforward, for instance, adding a quiz or an about us page. Its basic plan starts at $15/month.

Submit your app to the AppStore: The moment you finish the development process and the testing of your app, you need to upload it on the AppStore. In Google Play, it can take 30 min to 4 hrs minimum to upload an app and in case of an AppStore, it can take 1-2 days or maybe even longer.

Conclusion:

You might have thought that it will be hard to develop an app without the knowledge of coding but that’s entirely true. After reading this blog I can guarantee that you can easily build a mobile app using all the given tools and start an app development business with low investment. If you’re still confused, you could contact a top-notch mobile app development company for more information.

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Outsourcing Mobile App Development Company

Reasons To Outsource Mobile App Development

New startups are emerging all over the world almost everyday. No wonder why the app market is flooded with mobile apps that serve nearly every business vertical. To cater this growing demand for mobile applications, we are also seeing a great number of mobile app development companies coming up. But when a business decides to finally develop a mobile app that would help them scale, the first question they need to answer is : whether they should develop their mobile app in-house or outsource it? 

According to a survey, 90% businesses cited that outsourcing is crucial to their growth. Let’s dive into the reasons one may or may not opt to outsource their mobile technical project.

Outsourcing App Development

Pros

1. Cost:

Outsourcing your mobile app development to an established mobile app development company can save you a great amount of initial setup costs including recruitment, training, licensing, infrastructure and so on. Hiring an expert for your project offers the ease of starting the process that too at an affordable price.

2. Efficient Delivery: 

When you work with an experienced company you can be assured about the results since they have an established workflow and communication process. This results in higher productivity and better efficiency making sure your mobile application is robust and is delivered well on time.

3. You get to focus on actually running your business:

From strategizing the project workflow, to delivering it to the market, an experienced app development company frees up your schedule and makes sure you have one less thing to worry about.

4. Save Time:

Time is one of the most important assets for every entrepreneur. Outsourcing your project to a team of experts saves you a lot of time that you might end up spending on tasks like developing a strategy for your project workflow, finding the right developers for your team etc. 

Cons:

1. Control:

Since you are outsourcing your project, you may not have a complete control over it as you are working with a third-party. Nevertheless, knowledgeable and accomplished companies make sure they communicate everything well with you and be clear of your vision and expectations.

2. Privacy and Idea Protection:

You may be worried about your trust being breached by a company that does not share the same ethos as you. Idea protection is one of the major concerns especially for startups that thrive to bring an innovative idea to life. But a professional mobile app development company would go an extra mile to protect your idea, by implementing steps like signing up a non disclosure document with you before they proceed with anything. You must make sure you confirm these things before you decide who to outsource your project.

With “mobile-first” economy booming, mobile applications are becoming an inevitable part of modern businesses and outsourcing projects has time and again proven beneficial for them. The decision to entrust a technical firm may work out great for you as you will get to work with experts of the industry and learn a lot from them. But do not forget to do your share of research to find out the mobile app development company that is the right fit for your business.

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Tactics To Market Your Mobile Apps

Tactics To Market Your Mobile Apps

The revolution of mobile apps has revolutionized the entire world since the start of it. The breadth and the speed at which mobile apps have penetrated the industry has created mountains of revenue with every surpassing feature it offers every day. 

 

With hundreds of apps being launched every day in the market, only a few manage to stand out. Mobile apps could easily get lost in the digital vines if not marketed with proper strategy and implementation. Marketing in recent times has helped mobile apps to extend the company’s presence by a making a place of its own. Through marketing, customers get an easy and convenient way to access the products. Therefore, out of all the things combined, its the marketing strategy of the mobile app that provides a unique edge in the market. 

In this blog, we are going to give various proven marketing tactics that will reshape the marketplace of your mobile apps. 

PRE-LAUNCH:

• Right Mobile App Developer

Despite all the budget you set aside in marketing your mobile app, if your app is not able to keep the users glued to the app then all the efforts are worthless. To find the right expert mobile app developer is important to overcome the technical and design glitches.

• Make your app Social

Social media has quickly become an open door to every marketing strategy. Social media over the years have provided incredible benefits and growth opportunities by targeting the right audience. The regular updates through social media increase awareness, build loyalty and increase traffic. Therefore, social media is the easiest and convenient method to outreach audience. 

• Focus on the On-going trends

Nothing in this market is permanent. Neither are the trends. With the changing trends, it is important to chase the trends to stay ahead of the public. Monitoring the trends can help you understand the trends to connect with the market more easily. 

LAUNCH:

• Engage the Potential Customers- Influencers Outreach

Reaching out to the influencers of the respective genres is the new and successful method of marketing. The mix of the right influencer and the right product can help take your marketing strategy to the next level.

• Encourage Referrals

There is no other strategy that works better than the word of mouth. Referrals always have a positive effect on the bottom-line. It encourages the sales number that helps you reap benefits in the future.

• Paid Strategy

Because of the overcrowdedness of content on social media, it has become important to make a different strategy, which directly reaches the steps of the targeted audience. Well, paid strategy gives an extra edge with features like Facebook ads and campaigns etc too. 

POST-LAUNCH:

• Focus the KPI’S

KPI acts like a compass managing all your business strategies. KPI’s are used to determine how well your company is performing in the market. It acts as an elixir to work on the improvements required. 

• Improve from the feedback

Once you have launched the mobile app in the market feedbacks works like a lifeline. Through the customer's feedback, one can work on the weak elements and rectify them. 

Closing Thoughts:

The ultimate goal of any mobile app is to generate revenue, this is when the role of marketing comes into play. Therefore, to understand the working and growth of mobile apps, mobile app development company should marketing the respective product is important to meet the set goals and objectives. From these strategic metrics, one can keep track of the acquisition, engagement, retention stages and conversion rates of the mobile app. 

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Mobile App Technology

How is Mobile App Technology Influencing the Fashion Industry

The world has gone digital in a million ways. Our work habits, eating habits, and even shopping habits are revamped every now and then under the influence of mobile apps. The growing number of shopping apps in the market shows that it is not only the unnecessary hype but the cusp of transformation that makes users adopt the new landscape. Today, we can see, choose and, shop the best of fashion by just swiping right or left. With this, almost every big fashion brand have turned themselves to mobile apps and gave customers the luxury to shop and receive the product at the doorsteps.

How Mobile App Technology is Influencing the Fashion Industry?

The advent of mobile apps in almost every industry has created a humongous impact on the world. Then how can the Fashion Industry be behind? Fashion comes and goes after every few days. Therefore, in the quest to remain up to date with the changing trends, many people have quickly moved to shopping apps. Simultaneously, mobile app technology has given the manufacturer an opportunity of a lifetime to expand their businesses by getting the best of their trade under one platform and earning huge profits out of it. 

Mobile apps becoming a Mandate for Fashion Stores:

How often it has happened that you end up installing the mobile app of your favorite brand to see what's new in the market before going for the ultimate purchase. Well, this is where the need to switch your brand to mobile app out of the 4 walled stores comes to play. The elusive mobile apps have transformed in such a way that everyone gets associated with the intrinsic market and feel like being in one place. Mobile apps have given the best of both worlds- the ease to the proprietor or brand owner and the customers to connect with the wider world to outreach the fashion trends.

Here, we will look at some points to how technology has dabbled the fashion world for good. 

• Shopping with Filters:

We often juggle between too many options available to shop from. Don't we? Well, Mobile apps save us from being caught in the same struggle again. The option of applying various filters based on sizes, colors, price, occasions, range, and brands etc. gives us the advantage to make our shopping more hassle-free. 

• Shop all categories

Mobile apps give you the advantage of shopping for everything under one platform. This is one of the most admirable options available in mobile apps. This feature reduces the time of the buyers by offering all services in one and by boosting the revenues.

• Range of offers and discounts

This is something that certainly entices the users and customers to shop more. Different offers and discounts on every special occasion attract new users. 

• Virtual tryouts

Virtual tryouts are where the concept of Augmented Reality comes to play. With this feature, one can upload their own picture to try on the article you are looking for. This gives an internal relief and satisfaction in choosing the right thing that suits your personality. 

• Customer loyalty

From the time of the first purchase, the customer gets attached towards your app and would always give priority to your app. In return, this becomes the responsibility of the brand or the retailer to provide their customers 100% satisfaction to their shopping experience. 

• Anytime, Anywhere

Mobile apps have eliminated the entangled process of going to store to store, look for a particular product, check out the prices and pockets before finalizing it. But mobile apps makes it simpler. The everytime accessibility to mobile apps makes it the best option available to shop from.

Conclusion:

The changes in the market is never at the bar, so is the case with Mobile app development. The emergence of mobile app development company in the field of the fashion industry has proven to be a landmark both for the customers and for the growth of retailers and brands. Many new and local brands have also found their place in the market. So, if you are a retailer or a shopping spree, high time you shed off the mainstream ways of shopping and switch to mobile apps. 

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How To Setup Cryptocurrency & Bitcoin Wallet

What You Need To Know Before Setting Up A Bitcoin Wallet?

Bitcoin, Blockchain, and Cryptocurrencies are the words that have fascinated a lot of businesses and investors by their everyday increasing demand. Bitcoin being the first ‘decentralized’ currency has managed to usher outside the influence of any administration or government. This peer-to-peer ledger system offers easy and secure transactions with minimal processing fees. 

What Is Bitcoin?

Bitcoin, the first and most widespread medium of exchange was launched in 2009. The anonymous inventor of bitcoin by the name of Satoshi Nakamoto brought blockchain technology into the mainstream. Bitcoin soon after its birth got recognized as a digital currency in many countries. It is considered to be the most volatile cryptocurrency in the world. The main idea behind bitcoin was to produce a secure means of exchange independent of any central authority. Bitcoins help you pay for goods electronically in any part of the world and are created during the mining process.

What is Bitcoin Wallet?

The rise in the fraudulent practices around the world has made it very important to keep all the Cryptocurrencies safe and secure all in one place. A wallet is developed by using a special software program, which is connected to various algorithms to perform discrete functions. A Bitcoin wallet keeps all the information of security keys, passwords and transaction details secure, controlled and anonymous. 

Types of wallets: 

• Desktop wallets: 

They are the simplest and commonly used form of wallets that are installed on a desktop computer. This allows users to bridge the gap between the sending and receiving of bitcoins. Examples of Desktop wallets are Bitcoin Knots, ArcBit, Armory, etc.

• Mobile Wallets: 

Just like any other normal mobile app, mobile wallets allow transactions through the app instantly. Mobile wallets make payments by using NFC tap-to-pay technology. Examples of mobile wallets are COin.Space, Airbitz, Green Address etc. 

• Hardware Wallets: 

This allows you to store the keys in an external device. Examples of Hardware Wallets like Trezor, Digital Bitbox, and Keepkey etc.

• Paper Wallets: 

This provides users a physical document, which contains private keys and all the data required to carry out the transactions.

How to develop Bitcoin Wallet?

With the increase in the popularity of Cryptocurrencies and Bitcoin, the demand for developing a Bitcoin Wallet has increased too. Many Cryptocurrency exchange development companies are now coming up with blockchain development experts and numerous ways to develop a secure and fast Bitcoin Wallet.

Building your own bitcoin wallet is no rocket science, but there are few things that need to be taken care of before building a robust exchangeable app. 

• Standard and open libraries:

First, there are few libraries that develop a universal code to synchronize the transactions. Chain-java, Bitcoinj, and Coinbase are few examples of the cross-platform library that allows major transactional operations with a common Application Programming Interface. 

• Payment Service Provider: 

Just like for any other conventional payment methods, cryptocurrencies too have their own payment service provider. Many companies like Bitpay, Coinbase, Yellowpay and, Coinify ensure easier and fast exchange services.

• Integrating Payment Option: 

Choosing Bitcoin as a method of payment helps you with various payment service providers. Bitcoin wallet easily converts and transfers currencies with minimal fees.

Conclusion:

The increasing demand for Bitcoin Wallets has changed the business environment of many countries. Bitcoin being the most high-tech and convenient mode for electronic transactions has a lot of advantages over any mainstream alternate methods. Building a bitcoin wallet can help you redefine the world of investments. 

If you too are looking for developers to set up your own bitcoin wallet then our Blockchain Development Experts can answer all your queries. Choosing the right developers can help you develop the most secure and safe wallet for exchange and storage of digital currencies.

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What Is Bitcoin And Why Is Cryptocurrency So Popular?

Since the dawn of mankind, technology has transformed every sphere of life. Be it the transformation of bullock carts to bullet trains, pigeon posts to voicemail and archaic telephone to the smartphones. But Banking is one such area that has been a part and parcel of our lives for a long time. From the ideas of changing the financial system came a smart way out to create new digital currencies for better and secure transactions. With this idea, Bitcoin came to existence after the Economic and Financial Collapse of the US market in 2007. 

Satoshi Nakamoto, a pseudo-person published a paper naming Bitcoin for peer-to-peer payment in 2009. After that Bitcoin ushered the financial market by the name of cryptocurrency. Bitcoin, in no time, became the biggest cryptocurrency in the market. Even after many false allegations, the positive attributes that cryptocurrency offers have driven the market by making a stable position.

What makes Bitcoin different?

Bitcoin, ever since its existence has revolutionized the way we looked at online transactions. Bitcoins are created and operated digitally. They are created with the special algorithm by using the cryptographic principles called Bitcoin Mining. Bitcoin works on incorruptible distributed ledger system called Blockchain. The feature that no centralized authority can control the transactions makes it the sui generis in technology.

What is Cryptocurrency and What makes it popular?

• Decentralized Nature:

The main aim of inventing a Bitcoin was to develop a decentralized control system, which is not controlled or regulated by any other entity. No authority, be it the government or the bank has the control to escrow the ledger system which safeguards it from any type of confiscation.

• Anonymous Nature:

All the real-world identities of transactions or accounts are kept anonymous. The only thing possible is to analyze the flow of the transaction but no one can connect to the names, addresses or information of the users.

• Secured Transactions:

All the cryptocurrencies are locked in a public key by cryptography system. Only the person holding the crypto key has the access to send the cryptocurrency. The cryptocurrencies are kept in the wallet which is encrypted by special algorithms and principles.

• Irreversible:

A transaction cannot be reversed once the transaction is confirmed. No matter what the state, situation of the person is, one cannot undo the transaction once done. As a result of which errors in the process of transactions are also irreversible.

• The Broad range and Fast Usage: 

The transactions are confirmed in a couple of minutes with the fast network irrespective of the distance. Being global in nature, cryptocurrencies are now being used by different governments to implement them in the government functions. 

Conclusion:

Cryptocurrency is growing with every passing day and is emerging as the easiest way to earn money. The skeptical approach of many Investors has also resulted in the further rise of Bitcoins. Therefore, we can conclude it by saying that cryptocurrencies are here to stay and after few successful apps by many Cryptocurrency exchange development company, cryptocurrencies have developed themselves as a great investment option in the society on the daily basis.

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Best Mobile Apps For Your Phone

Best Mobile Apps For Your Phone

The mobile app industry has grown at a skyrocketing speed. Even after achieving so much, this industry is expanding its horizons with every coming day and does not seem to stop. Constant increase in the usage of mobile apps has lead to tremendous revenue that’s further expected to surge trillions by 2020. 

There is no doubt in the fact that the mobile industry has made our life more easy, enjoyable and productive. Mobile apps have covered all the industries according to the ubiquitous demands of the people making our lives more easy, enjoyable and productive. The availability of mobile apps has brought a noticeable change in the way humans perform daily tasks. 

Without further do, we have made a list of 15 must-have mobile apps that you should have on your device to experience the best of services.

1. Note-taking app- Evernote:

Evernote helps you organize notes, to-do-list, photos, images on instant search. It syncs and accesses the information to your device. Evernote is available on Android, iOS, MacOS and Microsoft Windows, free of cost with monthly usage limits.

2.Best Entertainment app- Netflix

Netflix is the leading entertainment service provider, featuring the wide variety of genres. Netflix has emerged itself as an unbeatable live video streaming platform by producing many critically acclaimed serials and shows. Netflix has over 130 million memberships in over 190 countries.

3.Video Calling app- Google Duo

Google Duo is a revolutionary initiative towards putting an end to bad conference quality and envisaging something made out of the box with a simple interface. The easy login and verifying methods, make it reliable and secure. It is available for both Android and iOS users. 

4.Assistant app- Google Assistant

Developed by Google, Google assistant runs on Android marshmallow, Nougat, Oreo or even android smartwatches. Google assistants artificial assistant allows users to navigate, communicate and set the reminder for many things. It includes 30= useful voice commands making the manual work easier and swift.

5. Best security app- AVG Antivirus

AVG’s safe and trusted program helps the phone to secure it from viruses, and threats. This app automatically prompts and reminds users to scan the device and keeps phone clutter and threat free. Also, by enabling the location of your phone, you can keep your phone safe from thefts.

6. Launcher app- Nova Launcher

With lots of customized features, nova launcher is the best android launch app. It has a scrollable dock, custom icons, smooth launcher, notification badges, and numerous icon packs. Nova Launcher is free of cost and also supports app shortcuts for Android Nougat.

7. Music app- Spotify

Spotify gives you access to the world of music. It lets you create a playlist, add your favorites to a list and share it with others. With push notifications, it gives you instant updates for new song releases for an artist of your interest. It also allows you to sync your app with multiple devices.

8. Best office app- WPS Office

WPS Office is an office suite for Microsoft Windows, Linux, and Android OS. This application allows the integration of text, statistical tables, images, photos, etc by allowing customizing of interfaces. It also allows making reports, presentations, and statistical tables just through your mobile phones.

9. Cloud storage app- Google Drive

Whenever we talk about the cloud storage app, Google Drive comes to our mind. From synching to the editing of files, Google Drive gives a powerful storing place. It's easy sharing and collaborative editing of documents with other people makes it one of a kind. Google drive has over 800 million active users with over trillion files saved on the storage app.

10. File sharing app- Share it

Share it is the most popular and faster app for file sharing as compared to others. It uses WiFi to transfer a file from one device to another. Share it came as a game changer in the market of file sharing app. It has approximately 30-50 million users.

11. Backup app- Go Backup

Go Backup is an all-in-one app that backs up your data, phone contacts, call log, messages, and apps to your SD Card. it also helps in restoring the data whenever required.

12. Navigation app- Google Maps

With every niche almost dominated by Google, Google maps are one app that works for Android and iOS. It helps you navigate through areas faster and easier. It also offers 360° panoramic views, satellite images, traffic conditions and transportation guide by car, foot, bicycle, and train.

13. Best photo editing app- Instagram

Instagram for Android and iOS lets you apply a variety of filters and effects after clicking photos within the app. It also allows instant sharing of images with other Instagram users. Instagram also has its own collage maker and boomerang app for more photo editing features.

14. App scanner- CamScanner

Camscanner scans any number of documents, images in seconds and auto crop scanned images. It also creates a PDF file for the scanned documents and gives multiple options to save or export the file.

15. Instant messaging app-Messenger

Messenger being the product of Facebook can be downloaded for free is supported by all operating systems. This app helps to communicate in real time through smartphones or desktop. It has over 100 billion users. 

Conclusion:

The apps listed have been downloaded by millions and creates an important aspect in our daily lives. These apps not only lighten our shoulders by the variant features but has also created a great user experience. All these apps have different additional features giving the users different looks and tastes. Therefore, look for an efficient Mobile App Development Company that can help you build the best app in the business.

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