Why Small Businesses Need A Mobile App?

Why Small Businesses Need A Mobile App?

In this growing smartphone world if you have a business and don’t have a mobile app, then you’re doing your business a disservice. You may think that you have a responsive website and a strong social media presence and that is enough to engage traffic from smartphone users. But that’s not right in this case. To grow your business consistently you must have a mobile app. 

So, a business owner may think that developing an app will be time-consuming and quite expensive an this is the only reason for not having a mobile app. But what a business owner doesn’t know is that having a mobile app will help drive customers, boost sales and improve their reputation in the market. 

According to a survey, about 42% of small business already own a mobile app, whereas, nearly 30% are planning to invest in building one.

So here are some of the reasons why small businesses should invest in a mobile app. 

Allows Customers To Give Feedback

Through a mobile app, you can better interact with your users as they can share their valuable feedback with you, which will play a major in helping you offer your services in a better way to them. For a business to run smoothly, the customer needs to be given a chance to say what he/she wants.

It Helps You To Sell Faster

Suppose you want to sell a product for a limited period of time then you can simply notify your customers or can send some promotional coupon via your app. Such promotions can increase sales and also can attract new customers.

Simplifies The Entire Payment Process

Small businesses often struggle to keep tabs on their payment process given the vast number of transactions taking place on day to day basis. In 2018 there is hardly any customer who will pay through cash, so a business needs to ensure all the payment methods are available to the customer. 

Having a payment gateway in your mobile app is a relief for you as users can pay you online. So, you don’t need to maintain a separate registry or book for recording the transactions as everything will be available in the mobile app.

Mobile Apps Are Great Marketing Assets

Ever since the concept of digital marketing has evolved in the field of business promotion, we saw how big a role website played. But now that place is taken over by mobile apps. The modern apps offer an array of marketing tools for businesses to promote their products/services. 

Now, this has joined hands with beacons and geolocation technology. Through this feature now business owners can track their customers in real time and can communicate with them. So, this will help to decrease marketing cost. The business can focus on their customers instead of marketing expenses.

Wrap Up

In the end, what I’d like to conclude by saying that businesses with mobile apps make a better impression than those don’t have one. A big entrepreneur or a small business owner can look forward to investing in a mobile app for their business. You can fix a budget for the app and find the right mobile app development company that caters services at reasonable price. 

Also what you can do is consult an expert who has the knowledge of the business side as well as the technical side of app development.