Mobile App Designing Tips To Increase Customer Retention

Mobile App Designing Tips To Increase Customer Retention

The flowering of the Smartphone age has seen us using mobile apps for work ranging from the simplest to the most complex. An average user spends 5-6 hours on their smartphone daily. While it’s true that half of that time is spent on Social Networking apps viz. Facebook, Instagram, Snapchat, Twitter etc. Service apps also get a fair amount of usage to help accomplish day-to-day tasks. For businesses, this means a brilliant opportunity to stay connected with their customer 24/7. 

In the beginning, all mobile app are mere ideas in someone’s mind. Then the process of transmuting those ideas into mobile apps begins. Once an app is built, its success, in the short term, is determined first by its utility and secondly by its user-experience. Mostly, the high-end apps carry both of these traits. However, in the long run, it’s the user experience of an app that carries more weight and determines its ultimate success.

You can’t build an app and expect it to work wonders right off the bat. If the app’s user-experience is disappointing, it’ll be uninstalled by the users in a really quick time. So, how can one design app in such a way so as to increase customer retention rate? Read this blog to find out the answers:

Behavioural Driven 

When it comes to designing an app’s UI, simple works the best. You don’t want users to do the guesswork; navigation and all the actions should be user-centric and behavioral driven. Attempting anything new and unconventional in design is going to confuse and then frustrate the user. Look to improve and not change the universally acceptable visual metaphors and interface. 

User-Centric Design

Before even getting down to the designing, you have to know who you’re creating the app for. Conduct proper user research through surveys or personal interviews to create buyer personas. After that, you can set specific goals and design the app’s user-flow to best suit their needs. 

Easier Onboarding

Onboarding is an effective way to help users get acquainted with the app. Try to keep the whole experience quick and hassle-free. Bad Onboarding is the number one reason for quick app abandonment. Nobody likes to create accounts in every new app and that’s why Social Media signup has become the most preferable mode of Onboarding. If your app lacks the Sign In using Facebook or Google functionality, it may be turning away users who like to start using the app in a hurry. 

Conclusion 

All your design thinking should be dictated by proper research and an understanding of the tastes and preferences of the target audience. Doing so will enable you to create a truly enriching UI/UX design for your app. At last, it’s always best to seek the guidance of an expert mobile app development company with proven industry experience to help you plant your best foot forward.