3 Ways To Validate A Mobile App Idea

3 Ways To Validate A Mobile App Idea 

The rapid advance of mobile apps is showing no sign of stopping. From a luxury for few elites in the beginning and to a necessity for many now, mobile devices are the chief driver of this technological revolution. As business learn more about the addictive behavior of smartphone users, who on average spend 90 minutes daily staring down the screen, there’s enough reason to build more apps, create engaging content and bring that to the target audience’s attention to increase sales. That seems to be the trend across all industries where mobile apps have made their mark. 

But simply making mobile apps and hoping they’ll drive sales on their own is a bit of a pipe dream. Success calls for flawless mobile app development backed by thoroughgoing research. In other words, idea validation to find out if your app concept is viable and potentially game-changing. So what does idea-validation involve and how to do it the right way? You’ll find all the answers through the course of this blog. 

1. Perform a market research

Entrepreneurs are always excited about their ideas but it’s always worth getting a reality check. This is just as much true in the case of mobile app development. You can kick off idea validation by doing market research. Try to understand the risks and opportunities in the market you’re trying to penetrate. Very quickly you’ll come to learn about the solutions that already exist in that market. Find out how similar or different those solutions are to your app idea. If the competition is stiff, it gives you an opportunity to build something new and edgy and gain an advantage in the market. If nothing like your solution exists in the market so far, you can act as a trailer-blazer and gain the first mover advantage. 

2. Build an MVP 

If you’re not sure if your app solution will be received well in the market, then MVP is the way to go. An MVP is a Minimum Viable Product with only the most basic features and functionaries. It doesn’t cost a lot of money and can be put together in very little time compared to a fully fledged product. An MVP allows you to gain valuable feedback from your target audience, industry experts as well as early adopters. With any product/service knowing the end user’s demands is crucial after all they are the people who will make or break the reputation of your solution. An MVP bridges that gap between a product-maker and product user’s mentality and if you have the slightest doubt in your product’s utility, don’t hesitate to opt for an MVP. 

3. Analyze the App Store Charts 

Finally, the App Store Charts are your fount of information for anything you may want to know about the app trends. This is where you’ll find the big players, with 4.5 or higher ratings at the top of the listings and the voice of the app community. Take the time to find out the way the top apps are made, their design, app flow, functionalities and the key features. While you’re at it, make a list of keywords that people commonly use to search for such apps. Find out how your app idea stacks up against the existing apps. App reviews can offer a great insight into what’s popular, sought after and what’s disliked the most in apps by the users. Make sure you work on these points in your app idea.

Final Thoughts 

Idea Validation is a very important step in the process of mobile app development. It’s no wonder that Improper research and homework proves to be the demise of many mobile apps. By following the points mentioned in this blog, you’ll surely increase your chances of attaining maximum app-success. That said, the insight and careful planning of an expert mobile application development company should never be underestimated. Reach out for experts help when things aren’t making any sense to you.