How Mobile Technology Has Revolutionized Marketing?

How Mobile Technology Has Revolutionized Marketing?

Marketing in the past couple of decades has undergone a complete revolution. Back in the day, companies thought of giant billboards along the highways or TV and radio advertisements to get their message out into the real world. While these practices still survive in the modern world, they are by no means the only marketing channel businesses have at their disposal. The scene has changed and that’s made possible by the mobile technology. 

Reaching a global audience, staying connected with them 24/7 and all that at a nominal budget are but a few of the advantages all marketers enjoy today. Yet, it doesn’t end there, technology is all the time improving and changing our belief of what’s possible. Just consider Artificial Intelligence and Augmented Reality for instance. Both have redefined the user-experience in a number of industries. The great thing about all of this is that technology, as opposed to ruining the authenticity and trust of service, as was thought by the critics, is only reinforcing them. What does that mean for businesses? A shift to mobile marketing is not only reasonable but nigh-mandatory. 

Greater Accessibility to Mobile 

October 2016 was the first time when mobile internet usage narrowly surpassed desktop internet usage for the first time. This was a clear sign of the shift in the way people were using internet. In the economically backward countries, there are 4 times as many mobile users as there are desktop users. Given these countries account for a major share of the global population, it makes sense for businesses to concentrate their efforts on mobile marketing. Things aren’t completely reversed in the developed countries. There are significant desktop users in the US, and European markets but the number of mobile users is gradually going up. There’s very little guess-work needed here. Marketers have got to embrace mobile marketing and make the most of it while the trend lasts. 

A Wide Array Of Channels To Get The Message Out 

The great thing about mobile devices is that despite their comparatively smaller size to desktops, they are quite powerful in getting most of the things done and done quickly. The latter word quickly is of significance to every marketer, there’s precious little time they have to get their message across to the prospective customer. Not only has the message got to resonate with the customer but it needs to be conveyed in a subtle and effective way. Well, mobile marketing offers a variety of options to get your word across 

Social Media - 80% of Social Media traffic comes from mobile users. Popular platforms such as Facebook, Twitter, Instagram etc are quite the easiest and powerful means to spread your marketing message. 

Email - With 61% of email now opening on mobile devices, there’s never been a better time to make the most of email marketing. 

SMS/Text - Once your customer opts into receiving business SMS, the opportunities are immense to keep them attuned to your services, promotions, discounts, and other crucial information. SMSs are short and to the point and customers are more likely to open and read them. 

Video - Video content has soared in popularity in the recent past, thanks mainly to the faster and more affordable internet services around the world. Videos remain the most potent medium to connect with your customers and make a statement. 

Push Notifications - Push notifications are little reminders to your customers on what they might be missing out on. Once a user has allowed your mobile app the permission to send him/her push notifications, you can send a variety of reminders to get them to spend more time on your app.

Conclusion 

There’s very little doubt that the advent of mobile technology has changed traditional methods of marketing. Now mobile apps are the conveyors of those messages that once billboards advertised. But in spite of the mobile revolution, the marketing hasn’t got easier. It’s simply got more competitive. Marketers today have oceans of data to comb through and reach meaningful findings. As the mobile technology picks up more pace, the demand for a top-draw mobile app development company would only go higher.