Uses Of Artificial Intelligence In Mobile App Development

Uses Of Artificial Intelligence In Mobile App Development

AI and machine learning have been the hottest talk of the digital town lately. Every digital technology based blog and article talks about artificial intelligence. It’s among the most trending topics for 2019, just the way it was the year before, and the year before. Many industries are benefiting from AI, and the world of mobile apps is no different.

Mobile apps of various niches, including travel, ecommerce marketplaces and education are thriving on machine learning and AI. Thanks to this technological marvel, we are now able to facilitate better decision making.

Here are some ways in which AI is able to mark its territory in the world of digital world, especially mobile apps:

AI Helps In Delivering Personalized Content

Delivering personalized content is by far the most important use of AI. As a matter of fact, happens to be the field where AI usage is most prominent.

AI’s ability to process through tons of data quickly and making sense of it makes creating and delivering personalized content quite easy and quick. From understanding user preferences to deciphering their shopping behavior, AI does it all in a matter of few nanoseconds. The information at your disposal can help you make better recommendations.

At the same time, AI also helps you design a highly personalized marketing campaign. We all know the efficiency of generic marketing campaigns, or the lack of it for that matter. This is where AI kicks in and changes the game for business owners, marketers.

Personalized content has proven its efficacy times and again, and AI is a great help in sending a message that you care about your customers.

AI As A Responder

From chatbots to intelligent email autoresponders, every system that learns the most suitable reply based on a learning algorithm is powered by AI. AI powered retargeting emails have shown a massive click-through rate, helping the business owners focus on other important things.

If we talk about chatbots, AI takes some keywords from a user query and scans the preloaded answers for the most suitable reply. At the same time, machine learning has also made it possible for chatbots to be more conversational in tone.

The times when a reply instantly gave away that the response is from a bot are almost over.

AI Powered Voice Search

US based market analysis company ComScore has predicted that 50% of all searches on mobile phones will be voice searches by 2020. The evolution of AI has enabled many business owners to integrate voice search in their mobile apps.

Virtual assistants are the best example of this. The way Cortana and Siri give accurate results is a clear sign of how much AI has evolved since its beginning. And then we have Amazon’s Alexa, a highly efficient virtual assistant that brings you news, music and much more with just a voice command.

Image Recognition Powered By AI

Image recognition is the latest way of unlocking phones, but its power and efficacy extend beyond mobile screens. Medical science relies heavily on image recognition to diagnose certain ailments. At the same time, image recognition also helps in identifying owners through a vehicle’s license plates.

Conclusion

Artificial Intelligence has become a backbone of the digital age. No smart solution is complete without implementing AI. Talk to a mobile app development company to know how your business mobile app can enhance its efficiency through AI.